# 🎯 GenAI Use Case Prioritization Matrix

**Version:** 1.0
**Date:** ___________________________
**Organization:** ___________________________
**Assessor:** ___________________________
**Business Unit:** ___________________________

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## 📋 Overview

This template helps organizations systematically evaluate and prioritize GenAI use cases using weighted criteria. Complete the scoring for each potential use case, then use the priority matrix to determine which to pursue first.

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## ⚖️ Evaluation Criteria & Weights

### Standard Weighting Model

| Criterion | Weight | Description |
|-----------|--------|-------------|
| **Business Value** | 25% | Revenue impact, cost savings, strategic importance |
| **Strategic Alignment** | 20% | Fit with organizational strategy and AI vision |
| **Technical Feasibility** | 20% | Data availability, technology readiness, integration complexity |
| **Implementation Risk** | 15% | Organizational, technical, and compliance risks |
| **Time to Value** | 10% | Speed to realize benefits |
| **Scalability** | 10% | Potential for expansion and reuse |

### Custom Weighting (Optional)

_Adjust weights based on your organization's priorities (must total 100%):_

| Criterion | Custom Weight | Rationale |
|-----------|---------------|-----------|
| Business Value | ___% | _________________________ |
| Strategic Alignment | ___% | _________________________ |
| Technical Feasibility | ___% | _________________________ |
| Implementation Risk | ___% | _________________________ |
| Time to Value | ___% | _________________________ |
| Scalability | ___% | _________________________ |
| **Total** | **100%** | |

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## 📊 Scoring Guidelines

### Business Value (1-10)

| Score | Description | Examples |
|-------|-------------|----------|
| 9-10 | **Transformational** | New revenue streams >$10M, >50% cost reduction |
| 7-8 | **High Impact** | Significant revenue/savings $1-10M, major efficiency gains |
| 5-6 | **Moderate Impact** | Measurable benefits $100K-$1M, notable improvements |
| 3-4 | **Low Impact** | Minor improvements <$100K, incremental value |
| 1-2 | **Minimal Impact** | Negligible financial impact, nice-to-have |

### Strategic Alignment (1-10)

| Score | Description | Examples |
|-------|-------------|----------|
| 9-10 | **Core Strategy** | Directly supports top 3 strategic priorities |
| 7-8 | **Strong Alignment** | Supports key initiatives, executive sponsorship |
| 5-6 | **Moderate Alignment** | Aligns with departmental goals |
| 3-4 | **Weak Alignment** | Tangential to strategy |
| 1-2 | **Misaligned** | Not connected to current priorities |

### Technical Feasibility (1-10)

| Score | Description | Examples |
|-------|-------------|----------|
| 9-10 | **Highly Feasible** | Data ready, proven technology, simple integration |
| 7-8 | **Feasible** | Minor data prep needed, established patterns |
| 5-6 | **Moderately Feasible** | Some data/tech gaps, manageable complexity |
| 3-4 | **Challenging** | Significant data work, complex integration |
| 1-2 | **Very Difficult** | Major technology gaps, extensive development |

### Implementation Risk (1-10, higher = lower risk)

| Score | Description | Examples |
|-------|-------------|----------|
| 9-10 | **Very Low Risk** | No compliance issues, low change management |
| 7-8 | **Low Risk** | Minor compliance, manageable change |
| 5-6 | **Moderate Risk** | Some regulatory considerations, notable change |
| 3-4 | **High Risk** | Significant compliance, major organizational change |
| 1-2 | **Very High Risk** | Critical compliance issues, transformational change |

### Time to Value (1-10)

| Score | Description | Timeline |
|-------|-------------|----------|
| 9-10 | **Immediate** | < 1 month to initial value |
| 7-8 | **Quick** | 1-3 months |
| 5-6 | **Moderate** | 3-6 months |
| 3-4 | **Slow** | 6-12 months |
| 1-2 | **Extended** | > 12 months |

### Scalability (1-10)

| Score | Description | Examples |
|-------|-------------|----------|
| 9-10 | **Enterprise-wide** | Can extend to all departments/regions |
| 7-8 | **High Scalability** | Multiple business units, significant reuse |
| 5-6 | **Moderate Scalability** | Some expansion potential |
| 3-4 | **Limited Scalability** | Primarily single use case |
| 1-2 | **Not Scalable** | One-time, highly specific application |

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## 📝 Use Case Evaluation Forms

### Use Case 1

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

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### Use Case 2

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

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### Use Case 3

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

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### Use Case 4

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

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### Use Case 5

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

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### Use Case 6

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

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### Use Case 7

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

---

### Use Case 8

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

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### Use Case 9

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

---

### Use Case 10

**Use Case Name:** _________________________________________________________________

**Description:** _________________________________________________________________

**Business Sponsor:** _________________________ **Technical Lead:** _________________________

| Criterion | Weight | Score (1-10) | Weighted Score |
|-----------|--------|--------------|----------------|
| Business Value | 25% | ___/10 | ___ × 0.25 = ___ |
| Strategic Alignment | 20% | ___/10 | ___ × 0.20 = ___ |
| Technical Feasibility | 20% | ___/10 | ___ × 0.20 = ___ |
| Implementation Risk | 15% | ___/10 | ___ × 0.15 = ___ |
| Time to Value | 10% | ___/10 | ___ × 0.10 = ___ |
| Scalability | 10% | ___/10 | ___ × 0.10 = ___ |
| **Total Weighted Score** | | | **___/10** |

**Notes:** _______________________________________________________________________________

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## 📊 Summary Ranking

### Ranked Use Cases

| Rank | Use Case Name | Weighted Score | Quadrant | Recommendation |
|------|---------------|----------------|----------|----------------|
| 1 | _____________________________ | ___/10 | ____________ | ______________ |
| 2 | _____________________________ | ___/10 | ____________ | ______________ |
| 3 | _____________________________ | ___/10 | ____________ | ______________ |
| 4 | _____________________________ | ___/10 | ____________ | ______________ |
| 5 | _____________________________ | ___/10 | ____________ | ______________ |
| 6 | _____________________________ | ___/10 | ____________ | ______________ |
| 7 | _____________________________ | ___/10 | ____________ | ______________ |
| 8 | _____________________________ | ___/10 | ____________ | ______________ |
| 9 | _____________________________ | ___/10 | ____________ | ______________ |
| 10 | _____________________________ | ___/10 | ____________ | ______________ |

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## 📈 Priority Quadrant Analysis

### Quadrant Framework

_Plot each use case based on Business Value (Y-axis) and Ease of Implementation (X-axis):_

```
                    HIGH BUSINESS VALUE
                           │
    ┌──────────────────────┼──────────────────────┐
    │                      │                      │
    │   STRATEGIC BETS     │     QUICK WINS       │
    │   (Invest & Build)   │   (Do First)         │
    │                      │                      │
    │   High value but     │   High value and     │
    │   complex - needs    │   easy - immediate   │
    │   careful planning   │   priorities         │
    │                      │                      │
────┼──────────────────────┼──────────────────────┼────
    │                      │                      │   EASE OF
LOW │   AVOID/DEFER        │     FILL-INS         │   IMPLEMENTATION
    │   (Reconsider)       │   (Do If Capacity)   │
    │                      │                      │
    │   Low value and      │   Low value but      │
    │   difficult - not    │   easy - do when     │
    │   worth effort       │   resources allow    │
    │                      │                      │
    └──────────────────────┼──────────────────────┘
                           │
                    LOW BUSINESS VALUE
```

### Use Case Quadrant Assignment

| Use Case | Business Value Score | Ease Score* | Quadrant |
|----------|---------------------|-------------|----------|
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |
| _____________________________ | ___/10 | ___/10 | ⬜ Quick Win ⬜ Strategic Bet ⬜ Fill-in ⬜ Avoid |

*Ease Score = Average of (Technical Feasibility + Implementation Risk + Time to Value)

### Quadrant Summary

| Quadrant | Count | Use Cases |
|----------|-------|-----------|
| **Quick Wins** | ___ | _________________________________________________ |
| **Strategic Bets** | ___ | _________________________________________________ |
| **Fill-ins** | ___ | _________________________________________________ |
| **Avoid/Defer** | ___ | _________________________________________________ |

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## 🎯 Implementation Recommendations by Maturity Level

### For Maturity Level 1-2 (Exploring/Experimenting)

**Recommended Approach:**
- Focus on 1-2 Quick Wins to build momentum and demonstrate value
- Avoid Strategic Bets until governance foundation is established
- Use Fill-ins for training and skill development

**Suggested Portfolio:**
- [ ] 1-2 Quick Wins (primary focus)
- [ ] 0 Strategic Bets (defer)
- [ ] 1 Fill-in (learning opportunity)

### For Maturity Level 3-4 (Formalizing/Optimizing)

**Recommended Approach:**
- Execute remaining Quick Wins systematically
- Begin 1-2 Strategic Bets with proper project governance
- Use Fill-ins to expand use case coverage

**Suggested Portfolio:**
- [ ] 2-3 Quick Wins
- [ ] 1-2 Strategic Bets
- [ ] 2-3 Fill-ins (parallel development)

### For Maturity Level 5-6 (Leading/Transforming)

**Recommended Approach:**
- Strategic Bets become primary focus for competitive advantage
- Quick Wins handled by business units autonomously
- Consider innovative use cases others might Avoid

**Suggested Portfolio:**
- [ ] Quick Wins delegated to business units
- [ ] 3-5 Strategic Bets (innovation focus)
- [ ] Fill-ins automated where possible
- [ ] Re-evaluate Avoid quadrant for transformation opportunities

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## 📋 Final Prioritization Decision

### Selected Use Cases for Implementation

| Priority | Use Case | Quadrant | Start Date | Target Go-Live | Owner |
|----------|----------|----------|------------|----------------|-------|
| 1 | _____________________________ | ________ | ___/___/___ | ___/___/___ | _______ |
| 2 | _____________________________ | ________ | ___/___/___ | ___/___/___ | _______ |
| 3 | _____________________________ | ________ | ___/___/___ | ___/___/___ | _______ |
| 4 | _____________________________ | ________ | ___/___/___ | ___/___/___ | _______ |
| 5 | _____________________________ | ________ | ___/___/___ | ___/___/___ | _______ |

### Deferred Use Cases

| Use Case | Reason for Deferral | Revisit Date |
|----------|---------------------|--------------|
| _____________________________ | _____________________________ | ___/___/___ |
| _____________________________ | _____________________________ | ___/___/___ |
| _____________________________ | _____________________________ | ___/___/___ |

### Dependencies Identified

| Use Case | Depends On | Blocker? | Resolution |
|----------|------------|----------|------------|
| _____________________________ | _____________________________ | Yes/No | _____________ |
| _____________________________ | _____________________________ | Yes/No | _____________ |
| _____________________________ | _____________________________ | Yes/No | _____________ |

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## ✍️ Sign-Off

### Prioritization Approval

| Role | Name | Signature | Date |
|------|------|-----------|------|
| AI Program Lead | _____________________ | _____________________ | ___/___/______ |
| Business Sponsor | _____________________ | _____________________ | ___/___/______ |
| Technical Lead | _____________________ | _____________________ | ___/___/______ |
| Executive Sponsor | _____________________ | _____________________ | ___/___/______ |

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## 📞 Support & Resources

**GenAI Maturity Portal:** https://genaimaturity.net
**Assessment Tools:** https://genaimaturity.net/assessment
**Implementation Resources:** https://genaimaturity.net/implementation

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_This prioritization matrix should be reviewed quarterly or when significant new use cases are identified. Re-score existing use cases as circumstances change._

**Document Version:** 1.0
**Last Updated:** ___________________________
**Next Review Date:** ___________________________